‘Starbucks has found a way to reach every demographic,’ author says (USA Today, 19 May 2006, Page 2A)

‘Starbucks has found a way to reach every demographic,’ author says

USA Today
19 May 2006

land. “Starbucks has created the image that they’re cutting edge.” Schultz is dead-serious about taking his company Hollywood — and beyond. A new unit, Starbucks Entertainment, formed two years ago, has 100 employees. It retained the William Morris... read more...