‘Starbucks has found a way to reach every demographic,’ author says (USA Today, 19 May 2006, Page 2A)

‘Starbucks has found a way to reach every demographic,’ author says

USA Today
19 May 2006

land. “Starbucks has created the image that they’re cutting edge.” Schultz is dead-serious about taking his company Hollywood — and beyond. A new unit, Starbucks Entertainment, formed two years ago, has 100 employees. It retained the William Morris... read more...

Coffee breakdown (Dallas Morning News, 25 Apr 2006, Page 58)

Coffee breakdown
By MICHAEL GRANBERRY Staff Writer
Dallas Morning News
25 Apr 2006

Hello, my name is Mike. I’m here because, like you, I’m a Starbucks addict. I can’t really say I’m recovering, because the truth is, I love my addiction. I love going to Starbucks for my grande vanilla nonfat latte, whose $3.73 price tag got affixed to... read more...